We are a Black owned multifaceted creative company based in New York, founded by CEO Choyce Schwartz built to support creatives in entertainment and media with the help from our uniquely driven partners that includes various managers, A&Rs and coordinators.
Apart from executing global campaigns and musical works, The Rare Group is a full-service music consulting firm, creative production team, publishing group, media group, and record company, with Rare Heart records being our record label division. Staffed by colleagues with over a decade of experience in the music industry.
We work with diversely gifted talent including singer and actor Johnny Valentine, Suzi as well as being a consultant at the forefront of advising record companies on audience development. In addition, our highly regarded producer and songwriter roster are GRAMMY winning, top charted, earning RIAA platinum & gold for collaborating with some of the most iconic artists present.
Our clients range from
Netflix, MTV, HBO, Sony Music Entertainment, STRM LLC, Adam Hayman, Johnny Valentine, Suzi, Social Media Records, InasX, and many more.
Our partners and affiliates range from:
Adidas, MVP Sports & Entertainment, Sony Music Entertainment, Warner Music Group, McClain Entertainment, CBA Studios, DeadLife Studios, Lux Sound Studios, Avehre Inc, One West Management, and more.
We strive to collaborate with diverse brands and creators to bring music to life through joint ventures and distribution to empower and inspire a community of diverse culture.
CEO & Founder
New Jersey-native Choyce “Cincere” Schwartz has continued to transcend in his tenure in the music business through songwriting, producing, artist management, and working as an A&R. He made his place in the industry by aligning himself with producers, A&Rs and friends alike. Today, he is Director of Audience Development. From writing songs for artists such as Chris Brown and TV shows that include Insecure (HBO), to developing artists alongside music industry trailblazers, Schwartz has shown a unique gift for helping creatives, musicians and business personnels connect and actualize purposes. Awarded a Latin GRAMMY nominated musician with multiple platinum songs that have charted on Billboard Top 100, Choyce is committed to bringing out the best in creatives all alike. Choyce is a member of the Music Supervisor Bulletin Board and Urban Music Professionals Committee.